Carbon Grip, founded by athletes for athletes, began with climbers seeking an alternative to messy magnesium powder. Collaborating with "Gidon Cosmetics," they developed Carbon Grip Liquid Chalk, providing strong grip and high resistance without the mess. They needed branding that highlighted their innovative product and appealed to a wide range of athletes. Their expectations included a cohesive brand image that reflected their commitment to enhancing athletic performance.

For Carbon Grip, we developed a comprehensive branding strategy that included packaging, bags, apparel, cans, and more. Our approach focused on conveying the brand’s innovative spirit and commitment to quality. We created a dynamic and engaging brand identity that resonates with athletes and effectively showcases Carbon Grip's range of grip solutions and athletic accessories. In our designs, we aimed to capture the energy and passion of extreme sports, ensuring that every element reflects the brand's dedication to supporting athletes in achieving their best results.